Competition Photo Turn In. This is a PRINT competition
Charles has put together the following excellent set of ideas for the topic of Advertising:
Creative Advertising Photography (Topic for 3/2025, Print Submission).
What is Advertising Photography?
Advertising photography is a type of (commercial) photography that is used to launch, engage a target audience, deliver a business message, create awareness, share information, and/ or boost sales on a certain product.
Advertising photography isn’t always about the product. Photography like headshots or model photography intends to advertise a person’s skill to the targeted Portraiture job marketplaces.
The purposes of advertisement photography are:
Taking high-quality images
Showcasing value and authority
Gain trust and impact
Highlight features
Assurance to provide a solution
Imagine you plan to set up your little online store and want to sell some items over eBay, Etsy or other sites or put a poster copy on the public library bulletin board, or local cafes, eg, used photo equipment, books, jewelries, services, clothing, shoes, food, kitchen appliances, real estate, property rental, boats, car, bike, painting, art work ………etc.
The above list can be endless. But what is the best way to create an impactful, attractive image to capture the attention of the potential buyers right away ?
This month, such a challenge is imposed on us to create a PRINT showing our creative ideas in this area. Below are some ideas that may help us to put our advertising ideas in prints: Creative advertising photography for amateur photographers can be achieved through several effective techniques:
Concepts:
Create an emotional connection with your audience by focusing on aspirational
imagery rather than just showcasing the product.
Define a clear concept that resonates with your target audience (eg, the buyers),
leaving room for viewers to create their own story.
Pay attention to composition, using techniques like the rule of thirds, filling the
frame, and creating depth in your images.
Experiment with lighting setups to create mood and atmosphere in your shots.
Utilize user-generated content campaigns to engage your audience and
showcase real-life applications of your product or service.
Technical Settings:
One-Second Before Shots: Capture the product just before an action occurs, like hitting water, to create suspense. Sync with an electronic flash may help.
Floating Products: Use fishing line to make products appear to float, then remove the line in post-processing.
Light Painting: Utilize a slow shutter speed and a small light source to “paint” details or highlights around the product in a dark setting.
Smoke and Mist: Add drama and mystery to your shots by incorporating smoke or mist effects.
Reflections: Use reflective surfaces to add depth and dimension to your product images.
Macro Shots: Get up close to reveal intricate details of your product.
Creative Backgrounds: Incorporate interesting textures or props to create unique backgrounds that complement the product.
Unusual Angles: Experiment with different perspectives, such as shooting from above or below, to create visually striking images.
Product Absorption: Make it appear as if the product is being absorbed by or emerging from its background.
DIY Color Filters: Create budget-friendly color filters using colored Jello packaging for a unique color cast.
Useful ($0.99) online course:
References and Illustrative Examples:
https://www.facebook.com/Creative.Advertising/
https://www.facebook.com/CrazyAndCreativeAdvertisement/
https://www.designinc.co.uk/portfolio/
https://www.designer-daily.com/12-brilliant-creative-print-ads-46807
https://nz.pinterest.com/kultaa/advertising-photography/
https://offshoreclipping.com/blog/advertising-photography/
https://tomcrowl.com/creative-product-photography/
https://www.adobe.com/creativecloud/photography/discover/product-photography.html
https://karltaylor.com/
We have a local photographer/video artist – Katelin Kinney who will be judging out March Competition/Critique on ADVERTISING. You’ll want to check out her website at www.katelinkinney.com And, you’ll want to draw on your most creative eyes for the month! Here’s her profile:
“I’am Katelin Kinney, creative, introvert, lover of ice cream, and a sucker for baby animals. I create images-I hesitate to call myself a photographer, because really I’m more than that as I’m my own small production company. Whether we need to use photography, heavy photoshop compositing, ai, or animation, I’ll use the tools necessary for your specific project. I like to shoot anything from products, to lifestyles, to beauty....BUT, I want them to be the truly unique projects- the ones that come across your table only a few times a year at most. I work in the conceptual genre, meaning it’s more than just a pretty picture. There is a story and an “oh I get it!” moment. Let’s get weird and unique and bold. When that perfectly odd project comes across your desk I hope you think of me, because I’m going to rock it for us.”
Her clients include: Microsoft, NFL, Papa Johns, Red Lobster, Campbell’s
Click here for the listing of upcoming competitions